Privacy Policy
Last Updated: April 28, 2026
Kennedy Family Holding, LLC d/b/a Underdog Dumpster ("we," "us," or "our") operates underdogdumpster.com (the "Site") and provides roll-off dumpster rental services in Middle Tennessee. This Privacy Policy explains what information we collect, how we use it, how we protect it, and your rights regarding your personal information.
WHAT INFORMATION IS COLLECTED
We collect the following categories of personal information:
Contact Information: Full name, email address, mailing address, billing address, delivery address, and mobile phone number.
Order Information: Dumpster size, rental dates, delivery location, pickup location, project details, and payment method information (processed securely through Stripe — we do not store full credit card numbers).
Communication Records: Records of phone calls, text messages (SMS), emails, and contact form submissions.
Technical Information: IP address, browser type, device information, and pages visited on our Site (via cookies and analytics tools).
SMS Consent Records: When you opt in to SMS messaging, we log your consent along with a timestamp and IP address.
HOW DATA IS USED
We use the information we collect for the following purposes:
- To process rental orders and coordinate dumpster delivery and pickup
- To communicate with you about your order via SMS, email, and phone
- To send transactional notifications including booking confirmations, delivery window notifications, pickup reminders, and account-related service updates
- To respond to inquiries submitted through our contact forms
- To process payments, issue invoices, and handle refunds
- To comply with legal, tax, and regulatory obligations
- To improve our services, Site performance, and customer experience
- To prevent fraud and enforce our Terms & Conditions
SMS OPT-IN DETAILS
Underdog Dumpster collects mobile phone numbers to send transactional SMS messages related to dumpster rental orders and service inquiries.
Program Name: Underdog Dumpster SMS Program
Program Type: Transactional / Non-Marketing
How customers opt in:
1. Check the SMS consent checkbox on our checkout page at underdogdumpster.com/checkout/ when placing an order. The checkbox is unchecked by default and is not required to complete your purchase.
2. Check the SMS consent checkbox on our contact form at underdogdumpster.com/contact-us/ when submitting an inquiry. The checkbox is unchecked by default and is not required to submit the form.
3. Provide verbal consent during a phone call with our team at (931) 453-0667.
Consent is not a condition of purchase.
Types of SMS messages sent:
- Order and booking confirmations
- Delivery window notifications
- Driver arrival notifications
- Pickup reminders and confirmations
- Account and service updates
- Responses to quote requests
Message frequency: Varies based on the status of your rental. Typically 2 to 6 messages per active rental.
Fees: Message and data rates may apply per your mobile carrier's plan.
Opt-out: Reply STOP to any message at any time to unsubscribe from SMS communications. You may also reply UNSUBSCRIBE, CANCEL, END, or QUIT. After opting out, you will receive a final confirmation message and will no longer receive SMS from us.
Help: Reply HELP to any message for assistance, or contact us at (931) 453-0667.
Rejoining: To resume SMS communications after opting out, re-opt in through any of the methods listed above.
For full details, see our SMS Policy at underdogdumpster.com/sms-policy/.
NO MOBILE INFORMATION SHARING
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the text message services.
This no-sharing policy applies specifically to:
- Mobile phone numbers collected during opt-in
- SMS consent records and timestamps
- Mobile device identifiers
Mobile opt-in data is used solely for the purpose of providing service-related SMS communications to the customer who provided consent.
HOW INFORMATION IS USED WITH SERVICE PROVIDERS
We use trusted service providers, and only as needed to operate our business, to perform specific functions:
- Payment Processing: Stripe (for secure credit card processing)
- Email Delivery: Google Workspace (for transactional email delivery)
- SMS Delivery: Twilio via GoHighLevel (for transactional SMS delivery only)
- Website Hosting: Hostinger
- Analytics: Google Analytics (for aggregated, anonymized Site usage statistics)
These service providers act on our behalf to perform specific functions and are bound by contractual obligations to protect your information. We do not authorize them to use your information for their own purposes.
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the text message services.
We may disclose your information if legally required, such as in response to a court order, subpoena, or government investigation, or if necessary to protect our legal rights or the safety of others.
COOKIE AND TRACKING INFORMATION
Our Site uses cookies and similar tracking technologies to:
- Remember your preferences and login state
- Analyze aggregated Site traffic via Google Analytics
- Improve Site performance and user experience
- Remember items in your shopping cart
You may disable cookies through your browser settings, though some Site features (such as checkout) may not function properly without them. We do not use third-party advertising cookies.
DATA SECURITY PRACTICES
We use reasonable administrative, technical, and physical safeguards to protect your personal information, including:
- SSL/TLS encryption for all data transmitted via our Site
- Payment data processed exclusively through PCI-DSS compliant payment processors (Stripe)
- Access controls and authentication for internal systems
- Regular security updates and monitoring of our hosting environment
- Limiting employee access to personal information on a need-to-know basis
No method of electronic transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
USER RIGHTS
Depending on your state of residence, you may have the following rights regarding your personal information:
- Right to access: Request a copy of the personal information we hold about you
- Right to correction: Request correction of inaccurate or incomplete information
- Right to deletion: Request deletion of your personal information (subject to legal retention requirements, such as tax records)
- Right to unsubscribe from SMS: Opt out of SMS communications at any time by replying STOP
- Right to unsubscribe from email: Opt out of email communications via the unsubscribe link in any email
- Right to update information: Request updates to your contact information at any time
We do not sell your personal information. You can request written confirmation of this.
To exercise any of these rights, contact us at info@underdogdumpster.com or call (931) 453-0667.
DATA RETENTION
We retain personal information for as long as necessary to provide services, comply with legal obligations (including tax and accounting records, typically 7 years), resolve disputes, and enforce agreements. SMS opt-in consent records are retained for the duration of the opt-in and at least 4 years thereafter.
CHILDREN'S PRIVACY
Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will delete it promptly. Our SMS program is intended for users aged 18 or older.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. The "Last Updated" date at the top reflects the most recent revision. Continued use of our Site and services after any changes constitutes acceptance of the updated Privacy Policy.
CONTACT US
If you have questions about this Privacy Policy or how we handle your information:
Kennedy Family Holding, LLC d/b/a Underdog Dumpster
Email: info@underdogdumpster.com
Phone: (931) 453-0667
Website: underdogdumpster.com